HoReCa & Wholesale Division

  • Zero Waste in UAE

    Zero Waste in UAE

    Worldwide first time that exported water bottles are returned to the factory when empty.  Reducing the carbon footprint for the return to a minimum by optimized logistic processes. Zero Waste in the UAE for imported Natural Mineral Water.



In line with the UAE Government’s 2021 Vision for sustainability, Early Bird are starting an initiative to help the country move closer to a ZERO waste reality for businesses and consumers.  Our first step is to tackle thr region’s significant reliance on water, which generates millions of tons of waste every year. Our new range, exclusively available through our tried and tested delivery system, allows for both commercial and individual consumers to significantly reduce their carbon footprint by eliminating the waste from their water consumption, without reducing the quality.

Using a refundable deposit system, similar to the ones offered by brands delivering the 5 gallon bottles, Early Bird will deliver selected water to consumers in sustainable safe-storage crates, each with a reuse lifespan of over a 100.  Once the empties have been collected, Early Bird returns to remove the crates and the bottles are returned to the factory– thereby incurring ZERO waste in the United Arab Emirates. 

Is it more Environmentally Friendly?

Yes. Much more.  Plastic waste is killing our planet.  Nearly 80% of plastic bottles are never recycled and they can take hundreds of years to completely breakdown, in the meantime polluting our oceans and killing animals.  The UAE has one of the highest rates of bottled water consumption in the world, with each resident drinking an average of 250 litres of bottled water a year.   Early Bird’s water is returned to the factory in Germany where it will be reused and therefore incur no waste at all.  Safely reusing bottles is significantly more environmentally friendly than recycling or manufacturing virgin bottles from raw materials.  Also, since the UAE is a primarily import country, most shipping containers leaving our shores are empty, so by using these containers to return the bottles, there is no additional carbon footprint at all.  Even the transport is environmentally efficient as loading and unloading will be done at the same time.


Early Bird operates 365 days a year from 7:30a.m. to 11p.m. Our logistics delivers more than 80,000 orders every year. We deliver directly to the hospitality sector as well as to private homes and offices.

What we do

With our latest project we introduce a Zero Waste concept for imported Natural Mineral Water to the UAE. We don't produce waste - we avoid waste from the beginning as we collect the empty water bottles and crates which will be sent back to the factory. This way of avoiding waste from the beginning is the first of its kind saving costs for waste removal in the hospitality sector and supporting the UAE Government Initiatives.

Who we are

Early Bird Catering Services LLC was established in June 2006 and is privately owned by the Managing Partners. Early Bird is Importer, Distributor, Wholeseller and Exporter of goods from Germany representing i.e. Hassia-Mineralquellen GmbH&Co KG, the biggest bottler of branded Mineral Water in Germany as well as WEPA Professional Europe's third biggest Manufacturer of paper products.


Paula Mullard-Evans

  • Telephone: +971 4 3387090
  • Mobile: +971 56 309 9637
  • Mail: pm@earlybird.ae
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